Impure

Impure is an Italian brand that delivers irreverent printed T-shirts. The label has grown to become internationally stocked, recognised for its punchy pop-culture references that comment on society and its ‘Impure’ cultural phenomena. Each quality T-shirt is printed with the face of modern icon, from Einstein to Ghandi, with added humorous embellishments that deliver a social message. The Impure label also adopts an environmental approach to fashion production, compensating for its methods in the seeding and care of trees in Costa Rica.