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Born and raised in San Francisco, fashion designer Heron Preston started his eponymous label in September 2016. Designing collection for both men and women, his clothing and accessories line fuses a sports-inspired aesthetic with streetwear-inspired style. With previous roles at Kanye West and Nike, the designer defined his own brand signatures with the Cyrillic word for “style,” a recurring use of an almost fluorescent orange hue and fresh interpretations of herons as avian prints. Heron Preston has also collaborated with the likes of Carhartt, Virgil Abloh’s Off-White, Nike, and NASA.
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