Gcds

Based in London but with all its designs made in Milan, GCDS does high-impact sportswear with a street-style influence. Merging its two core style philosophies, the result is a selection of seriously edgy and directional sportswear that owes much of its DNA to streetwear. Classic sports attire is remade with a fashion twist; basketball shirts become denim shift dresses, boxy T-shirts are cropped, coach jackets come in soft pastel shades and jumpers come printed with NASCAR slogans. For instant style kudos, GCDS is the label to look to.