Beautiful People

Fashion designer Gosha Pinno founded her womenswear label Beautiful People in 1998 in Los Angeles. Adopting the laid-back, California-cool vibe and signature aesthetic so typical to its geo-location, Beautiful People delivers pared back collections for the modern woman that refrains from being bound by the changing fashion seasons. Emphasis is on quality, crafting staples and basics from cashmeres, silks and jerseys that, if treated and taken care of correctly, will last a lifetime. Think effortless style; the embodiment of LA chic.