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Established in 2007, Apricot is the womenswear brand that seeks to provide clothing that will appeal to women of all ages, both ‘mother and daughter’. With a selection of clothing that includes both timeless staple buys and trend-led pieces, Apricot clothing is chic yet affordable, making fashion that’s accessible to all. With a focus on innovative prints that are sourced from across the world, look to Apricot for ultra feminine and easy-to-wear pieces that use luxe fabrics and flattering silhouettes to create a selection of timeless buys. Promising high quality throughout, Apricot is known for unique and stylish designs.

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Apricot for women