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Continuously gaining momentum throughout the years, adidas is one of the most recognized sporting brands in the world. With a long history in tow, adidas dates back to the early 20s when founder Adi Dassler felt compelled to create the ideal athletic shoe. In 2000, adidas developed a range of revolutionary products based on the concept of Energy Maintenance for six sports including swimming, track & field and cycling, which proved to be an innovative game changer. Today, adidas is sought after by Olympic athletes and fashion stylists, praised for its disciplined craftsmanship, revolutionary construction and high-end collaborations within the fashion and sport industries, all while striving to become an ever-more sustainable company.