As far as icons go, Levi's has been up there with the best of them. If you were wondering why it's such an institution, then you need only look at its 147 years of heritage which is sprinkled with knowledge and innovation. The 501 jeans are a prime example of the expertise we're talking about, featuring a cropped-leg, high-rise cut and branded hardware (the label was the first to add metal rivets, back in 1873). Levi's denim jeans100% cottonExposed button and concealed button-fly fastening at frontRegular fit, high-rise, cropped leg, belt loops, five pockets, brand patch and brand tab at back, contrast panel at sides, faded wash and whiskering, straight cuffsMachine wash coldTrue to sizeSize 27: rise 14in / 36cm, inside leg 27in / 69cm, leg opening 14in / 36cmModel is 5ft 10in/1.78m and wears a size 27Midweight, non-stretch. Colour: blue