Casablanca-born designer Joseph Ettedgui founded JOSEPH to champion the works of many up-and-coming fashion designers from across the world. That was in '72, but today the late Moroccan designer's namesake has its own line of contemporary men's and women's garments – and each piece celebrates the nuances of artisanal craftsmanship with expert finesse. From King's Road, Chelsea to Paris and New York, this brand's reach extends far and wide. Joseph jacquard top61% viscose, 18% silk, 14% polyamide, 5% cotton 2% elastaneExposed button fastening at sideRound neck, short sleeves, all-over gingham pattern, ribbed trimsMachine wash mildTrue to sizeModel is 5ft 10in/1.78m and wears a size smallMidweight, slight stretch. Colour: red