V°73's art director, Elisabetta Armellin formerly worked as a shoe designer for Benetton before she channeled her passion for bags into her own accessories label, establishing V°73 in 2014. Taking a tongue-in-cheek approach to the concept of It bags, the Italian brand has since gained attention for its beautifully made bags that are at once elegant yet quirky. The label's selection of shoulder bags range from roomy totes to compact cross-body bags, with each bag painted by hand, creating a unique and inimitable effect that makes the pieces immediately identifiable as a V°73 creation.