Trovata

Trovata didn’t start out as a lifestyle choice born from fashion obsession or sartorial demand, it began life as a business venture that had the freedom to allow its founder John Whitledge the ability to surf and travel. But soon, this original capsule collection of impeccably made, vintage-inspired menswear became an award-winning lifestyle brand, and the lure of creating exceptional fashion became contagious. Trovata defines its signature look as mix of East Coast prep with an easy, laid back West Coast feel, and its full range of men’s and women’s wear is the epitome of pure Americana: timeless, adventurous and utterly wearable.