Tokidoki

Launched by Simone Legno, Pooneh Mohajer, and Ivan Arnold in Los Angeles in 2003, the lifestyle label tokidoki has become a cult name through the distinctive characters that have become brand signatures. Creating a range of clothing and accessories, the label adorns its designs with graphic images, statement prints, and pops of color that create an instant statement. Youthful, playful and quirky, tokidoki takes an irreverent approach to fashion design with its one-of-a-kind collections.