Having always wanted to design a fashion label, Amy Smilovic started Tibi after she moved to Hong Kong in 1997 and started to make a small collection of dresses.

Now based in New York, Tibi has established itself as a full-fledged womenswear brand that presents 11 ready-to-wear collections per year alongside footwear and accessories. Informed by vivid colors, simple lines, and oriental inspirations, Tibi is known for its fusion of contemporary and casual sophistication.