Ruifier

Ruifier is a London-based fine jewelry label offering a fresh, modern perspective on classic design. The brand takes its name from the English word ‘reify’ – to make an abstract idea concrete. With that in mind, it creates subtly unique, unconventional jewelry creations with innovative concepts like ‘kinetic jewelry technology’, which allows jewels to move freely and securely within their setting.

18k rose gold, rubies, topaz, sapphires and tourmaline stones combine to create exquisite, art deco-inspired pieces with striking shapes and unconventional structures. These unusual yet elegant pieces will make a truly stunning addition to any daytime or evening closet.