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& Other Stories

Launched in 2013, & Other Stories is Swedish retailer H&M's cooler, luxury sister. Jointly created by ateliers in Paris and Stockholm, "inspiring fashion stories" are retold in its cool ready-to-wear collections, accessories and footwear. Clean lines and feminine silhouettes sit alongside masculine tailoring in signature Scandinavian style, while collaborations with the likes of The Lake and Stars, Clare Vivier, Lykke Li, Alyson Fox and Alöe inject all the personality you need.

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Launched in 2013, & Other Stories is Swedish retailer H&M's cooler, luxury sister. Jointly created by ateliers in Paris and Stockholm, "inspiring fashion stories" are retold in its cool ready-to-wear collections, accessories and footwear. Clean lines and feminine silhouettes sit alongside masculine tailoring in signature Scandinavian style, while collaborations with the likes of The Lake and Stars, Clare Vivier, Lykke Li, Alyson Fox and Alöe inject all the personality you need.
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