Loup Charmant

Inspired by her summers spent in France and her love of beaches, Kee Edwards founded Loup Charmant, the clothing brand that evokes sensuality and subtle flirtatiousness. Influenced by the fuss-free appeal of beach dressing, Edwards set out to offer that sensibility to women year-round by creating intimates, including bralettes, camisoles and bloomers that are perfectly suited for bed and beach as well as layering under tops and dresses. Ready-to-wear separates are equally adaptable, in soft pastels and dreamy colors like dusty blues, sunset and desert hues.