Lonely

Established by Helene Morris and Steve Ferguson, the New Zealand-based brand combines the pair’s backgrounds in fashion and graphic design to give a strong aesthetic with delicate sensibilities. Key to each Lonely collection is textural contrasts, such as hard with soft fabrics like chiffon and leather paired together. Soft cup bras, bodysuits and panties come in intricate lace and off-kilter colors, making it clever and fun to wear.