In Bloom by Jonquil

In 1980, Samandi founded romantic lingerie line Jonquil which became a favorite with brides. In 2007, she created In Bloom by Jonquil and consequently gave the feminine, graceful elements of Jonquil a fresh and flirty flair. Since then, In Bloom by Jonquil collections have evolved to include loungewear and daywear. The pieces are designed to make a woman feel irresistible and girly, featuring floaty lacy designs which exude a playful elegance.