Fraiche By J

Founded in Los Angeles and proudly made in the USA, Fraiche by J has been delighting American women since its conception in 2011. Blurring the boundaries of formal and casual womenswear, this independent label takes an innovative and fresh approach to everyday dressing. Simple, timeless cuts, slouchy silhouettes and artisanal prints form the main basis of the collection, with tie-dye bardot maxi dresses, printed playsuits and fluid sun dresses forming the most coveted pieces to date. Nonchalantly sophisticated, these are pieces you’ll wear on holiday, at weekends, and to the beach too.