Fitbit

Encouraging its wearers to feel empowered, the brand's founders decided to use sensors and wireless technology in 2007 to design a wearable product that tracks the way we move. Slotting into your everyday routine, Fitbit's designs let you achieve your goals and be active in a seamless way. Tracking every movement you make, Fitbit logs your walk to work, time at the gym and the miles you run.