Founded by jewelry designer and businesswoman Dana Lorenz, Fallon is the sister brand of high-end jewelry line Fenton. Like its much-coveted counterpart, the Fallon jewelry collection features hard-edge chains, chunky crystals and tough-looking glamour. Boasting a definite 1980s 'Rodeo Drive-inspired' vibe, both of Lorenz's collections are beloved by A-list celebrities and the fashion world's elite. Inspired by pop culture and her childhood icons such as Madonna – who frequently wore cascades of clashing pearls and chains – Lorenz was one of the first designers to put on a catwalk show purely for jewelry at New York Fashion Week.
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