Don't Cry

Don't Cry is an Italian denim label that holds attention to detail as an integral part of its DNA. Proud of its heritage, Don’t Cry is developed in Venice, a region celebrated for its expertise in jean production. Committed to authenticity and premium quality, the brand uses only the finest denim. A specially-trained team of Italian craftsmen ensure the fit is just right on each and every single pair of jeans, paying close attention to the positioning of the pockets, right down to the brand’s label.