Ali Ro

Girls just want to have fun, or at least the girls of Ali Ro do, and, with a range of feminine, flirty styles that transcend the smart casual borders of wearable fashion, it’s easy to see why they gravitate to this directional brand. Created by Kathleen McFeeters to embody the free, exuberant sense of style of her teenage daughter as well as the classic elegance of her mother, the full range is a closet problem solving mash up of printed shift dresses, slouchy jumpsuits and understated evening wear.