3x1

From the design force that founded cult jeans brand Paper Denim Cloth, 3x1 is the fashion-conscious urbanites answer to all your denim woes. Crafted and conceptualised by denim king Scott Morrison, 3x1 incorporates a distinctively New York sense of chic with a contemporary take on premium denim. Morrison’s obsession with creating the perfect pair of jeans is matched only by his attention to the details of design, from fabric sourcing to dying and shaping, as he claims: “People love to learn how things are made, at least I always have, and there’s something magical about seeing the process itself. Perhaps it’s a sign of the times, but the thought that seems most relevant to me today is one of transparency, value, and uniqueness."