Fashion’s Hottest Brands and Products Q1 2023

The End of Trends?

Take one look at The Lyst Index hottest products list for a snapshot of fashion’s chaotic Q1 mood. This quarter, the hottest brands delivered standout show moments and viral red carpet appearances, thrilling IRL showgoers and millions of digital voyeurs with their creative vision for the months ahead. But the through-line between those collections and moments, and the real purchase data of what fashion fans want to wear right now, is an increasingly tangled web. As the trend cycle races and rages between extravagant costume dress-up and more wearable dressing, we’re seeing the fashion shopper oscillate wildly between loud vs quiet luxury, and big versus smaller brands, influenced by ongoing movements plus viral brand moments. Thankfully, the Lyst Index data offers some solid ground as the system swirls around us.

Building on the strong momentum of its star brands, Prada Group cements its status as a fashion powerhouse, and Prada remains the hottest brand in the world for a second quarter in a row, with searches up 22%. Meanwhile, sister brand Miu Miu climbs into second place — its highest ranking since The Lyst Index began — thanks, in part, to solid demand for the pocket bag, a second collaboration with New Balance, and a buzzy Paris Fashion Week show featuring Emma Corrin, Zaya Wade, Mia Goth and Ethel Cain.

Versace is the fastest riser of the quarter, rocketing 5 spots up the chart. By hosting her FW23 shows in Los Angeles on Oscars weekend, just days after Fashion Month wrapped up, Donatella Versace took a risk, and it paid off: the star-studded show seamlessly merged the entertainment and fashion industries, generating over 39.8 million views on TikTok. Meanwhile, searches for the brand increased 44% in the days following the event.

In 17th place, SKIMS makes its debut in The Lyst Index hottest brands ranking. Since its launch in September 2019, Kim Kardashian’s shapewear brand has become a cultural and corporate phenomenon, reinvigorating a dormant category and reaching a $3.2 billion valuation. Capitalizing on Kardashian’s celebrity status and through a never-ending wave of celebrity-fronted campaigns, SKIMS seems to be holding the keys to the fashion zeitgeist. Over the past three months, searches on Lyst increased 30%, driven by demand for the brand’s sculpt bodysuit, this quarter’s third hottest product.

Also making its first appearance in the Hottest Brands ranking this quarter is J.W. Anderson. Jonathan Anderson is the third creative director to be at the helm of two of the Lyst Index’s Hottest Brands over the same quarter, following in Virgil Abloh’s and Miuccia Prada’s footsteps. Propelled into the spotlight thanks to powerful celebrity endorsements from the likes of Hailey Bieber, Bella Hadid and Hunter Schafer, Magda Butrym, Ann Demeulemeester and Khaite are this quarter’s Breakout Brands to watch.