As the rapid spread of coronavirus Covid-19 continues to affect our daily lives around the world, global fashion search platform Lyst is tracking its effect on our online fashion searches. Right now, millions of people are at home, and many of them are browsing fashion online.

We’ll be updating this page regularly to share our latest insights from around the world.

Wednesday 04.01.20
  • Global searches for lingerie continue to grow week on week, they are currently up 15%.
  • Nike is the brand most searched globally over the last seven days, followed by Gucci and Off-White. 
  • The items most in demand are; Gucci’s All Over Logo lingerie set, Converse x Fear of God’s Chuck 70, UGG’s Scuffette slippers. 
  • In the US Balenciaga, Off-White and Gucci are the most searched brands while shoppers are looking for T-shirts and sneakers. 
  • In the UK shoppers are searching for slouchy items – trainers, joggers, tracksuits and slippers. Stone Island and C.P. Company remain the most wanted brands. In London people are searching for joggers and fleeces.
  • In Australia, sneakers, dresses and sweats are the most popular categories. Searches for men’s underwear are also rising; they are currently up 11% WoW.  
  • In Canada the most searched for brands are Balenciaga, Gucci and Stone Island.  Shoppers are searching for puffer jackets and chelsea boots. 
  • In Germany, people are searching for sporty items; tracksuits (Adidas Originals, Nike) hoodies (Lacoste) and sneakers (Vans Blue Ultrarange Exo LX) are the most searched products this week.
  • In Spain, bodysuits, logo hoodies and backpacks are trending. Summer pieces are also seeing a search increase, such as espadrilles, caftans, and swimsuits.
  • In France, there has been a significant rise in searches for comfortable clothing: sweatshirts, leggings and pyjama bottoms as well as feel-good items such as rings and mini bags.
  • In Italy sneakers – in particular those by Alexander McQueen and OffWhite – and Comme Des Garcons’ heart logo t-shirt are the most wanted products of the week.
Wednesday 03.25.20
  • In the US searches for sneakers are trending, followed by searches for slides and leather mules. Most searched brands include Birkenstock and Ugg.
  • In the UK shoppers are searching for trainers and hoodies, while the most wanted brands are: Stone Island, C.P. Company and Converse. Searches for yoga leggings are trending in London.
  • In France, products that have seen the biggest rise in searches include Adidas tracksuit bottoms and Nike air max 98 premium. Both male and female shoppers are looking for men’s cardigans.
  • In Germany, trending search terms include: sneakers and hoodie sports jackets. Demand for sports brands has increased with Adidas training shoes, Nike Air Force trainers, Nike training tracksuit and Nike t-shirts being amongst the most searched for items over the past week.
  • In Spain shoppers are looking for tunics and long sleeve t-shirts. Alongside that interest for sports items has also gone up, including Nike training shoes and backpacks.
  • In Italy, shoppers are looking mainly for sweatshirts. The majority of searches show an interest in streetwear items. The most commonly searched brands over the past week are Palm Angels, Marcelo Burlon, Off-White, GCDS, Heron Preston and Balenciaga.
  • Global searches for lingerie have increased 9% week on week with Agent Provocateur, Off-White and Bluebella being the most popular brands in searches. Most searches coming from London and New York
  • The brands most searched globally over the last seven days are; 1) Nike 2) Gucci 3) Off-White
Monday 03.23.20
  • In the US shoppers are searching for comfy sports clothing, in particular Nike and Adidas.
  • In the UK shoppers are looking for hoodies, sweatshirts, cropped sweaters, backpacks and gilets. Searches for cardigans are trending in London.
  • In Spain shoppers are searching for relaxed items; denim jackets, kimonos and woven bags. Gucci’s NY Yankees sneakers, Lacoste’s blue tie-dye sweatshirt and Melissa’s Neon Jelly shoes are all popular.
  • In Italy shoppers are searching for printed shirts and blouses from Etro, Versace Medusa Jewellery and Dolce and Gabbana’s raffia tote.
  • In France shoppers are looking for colourful clothes – Valentino’s Tribe Sneakers, Gucci’s Donald Duck jumper, Lacoste’s tie dye puffer jacket and Jacquemus’s colourful Riviera bag are the most wanted products.
  • In Germany shoppers are searching for Gucci loafers, Lacoste’s hoodie and court shoes by Hobbs.
  • In the Netherlands shoppers are searching for Versace patterned shirts, Reply kaftans, loafers and gowns. But comfortable clothing is also popular: Nike joggers and Ugg slippers are in the top five most searched items.
  • In Australia tops are the most searched category. There are specific searches for various neckline types including “v neck” and “funnel neck”.
  • In Canada shoppers are searching for vests, T-shirts and sweatpants. However, searches for tie-dye are also trending, followed by searches for pearl necklaces and platform sandals.
  • The brands most searched globally over the last seven days are; 1) Gucci 2) Balenciaga 3) Stone Island
  • The categories most in demand right now are; 1) Sneakers 2) Pants 3) Jackets
  • Work related bags and accessories are seeing the biggest decline in sales, most notably wallets, shoulder bags, totes and backpacks. Jumpsuits, dresses and sunglasses are also categories that have seen global decline.
  • The most wanted items for women are; 1) Oska Yasha Linen trousers 2) Spanx leggings 3) Converse Chuck Taylor Hi Lift
  • The most wanted items for men are; 1) Stone Island cotton cargo trousers 2) Asics Gel Pulse 10 3) Nike pants
About Lyst

Lyst is the world’s biggest fashion search platform, used by over 100 million shoppers each year to find the items they love and decide what to buy. More than 6 million products from brands including Burberry, Fendi, Gucci, Prada and Saint Laurent can be accessed through Lyst’s single search bar and app, offering shoppers convenience and unparalleled choice. From emerging trends to worldwide fashion movements, Lyst is a unique source of global fashion intelligence.