Lyst has partnered with Highsnobiety on The NEXT 20, a new approach to fashion forecasting. The new quarterly report predicts the next-generation brands and cultural pioneers on the rise.

The report combines quantitative data — a custom made Lyst algorithm combining sales and search metrics from over 100 million annual shoppers, social media tracking, and Google data — with qualitative insights, obtained through short interviews and feedback from an advisory board of industry leading stylists, buyers, and executives. Working from an initial list of over 250 brands and 300 cultural pioneers, we analysed over 11,000 data points to identify breakout potential.

Those included in The NEXT 20 brand and cultural pioneer rankings range in size of following, background and age, but are unified by their impact on youth culture, each having built a core community of influential fans.

This first instalment of The NEXT 20 predicts the brands and cultural pioneers rising to the forefront of youth fashion.

The NEXT 20
Spring 2020

  1. Jacquemus
  2. Fear of God
  3. Bode
  4. Peter Do
  5. Arc’Teryx
  6. Amiri
  7. Salomon
  8. Needles
  9. Marine Serre
  10. Rhude
  11. Maryam Nassir Zadeh
  12. Aries
  13. Amina Muaddi
  14. 1017 ALYX 9SM
  15. Aimé Leon Dore
  16. Charlotte Knowles
  17. Miyagihidetaka
  18. 424
  19. Stand
  20. Eytys

Tarot cards: Martin Major

Read the full report on Highsnobiety, including the qualitative insights from the advisory board of industry experts and commentary on the findings.

To request information or images relating to The NEXT 20 please contact
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