The notion of clothes for life is not new in luxury: pieces that last are the opposite of disposable fashion. But in recent times, this concept has expanded, with luxury fashion houses like Brunello Cucinelli and Hermès actively offering repairs, and a new generation of contemporary brands adopting a model of timeless products that could be repaired. Patagonia, Nudie Jeans, Raeburn, Barbour and Levi’s are some of the names who are incorporating repair services.
Platforms like The Restory partnership with Farfetch while Fixing Fashion are removing the stigma of wearing mended garments, by giving sustainability advice and infusing creativity in visible mending: the popular stitch technique of sashiko being an example.
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