F/W ’21 trends: As fall approaches, searches for overshirt jackets and shackets are growing – they’re up collectively 48% month-on-month. Over the same time, shoppers are also looking for fall-ready shoes; page views for over-the-knee boots (+43%) and knee-high boots (+67%) have increased, with Khaite, Paris Texas and Staud among the most sought-after brands. Cowboy boots are also trending with searches up 64%; this trend is expected to continue to rise in the following months.

Beyoncé in Versace: Beyoncé’s latest outfit has been making waves amongst the fashion crowd. The total Versace look she featured on her Instagram has sent searches for the brand jumping 35% in less than 48 hours. The Medusa pumps – currently the most wanted Versace piece on Lyst – had the highest impact, as pageviews for them increased 50% since Beyoncé’s post.

Football shirts: The EURO 2020 has ended and the transfer windows in the European football leagues have closed, but shoppers continue to celebrate the football mood. Searches for football jerseys have increased 59% over the past three months. Apart from the classic jerseys, shoppers are also searching for more unusual styles. Trending pieces include Pretty Green x Umbro’s shirt, Balenciaga’s football shirt, and Supreme’s colorblocked polo.

Slogan hats: Demand for slogan hats has been steadily increasing over the past couple of months. Searches for hats on Lyst including the terms “slogan” and “logo” are up 37% collectively month-on-month with yellow, neutrals and dark green amongst the most popular colors.