Tudorcore: Following the viral #royalcore hashtag on TikTok and BBC’s latest docu-series covering Henry VIII’s reign, 16th-century fashion is gaining momentum. Over the past couple of months, we’ve noticed a 24% spike in searches including the keyword “tudor”, with Reformation’s “tudor” dresses receiving the most page views (+68%). Meanwhile, days after Bella Hadid was spotted wearing a replica of Anne Boleyn’s ‘B’ pearl necklace, demand for similar pieces on Lyst jumped 56%.
Lingerie dresses: With Rihanna, Zoe Kravitz and Alexa Chung amongst the celebrities embracing the trend, slip dresses are rising in popularity again. Since the beginning of August, we’ve seen a 34% increase in searches for “lingerie slip dresses” with nude and pastels the most popular colors. Similarly, searches for dresses including the keywords “babydoll” and “lace” went up 41% collectively over the past two weeks.
Waistcoats: As we slowly transition into the new season, women’s waistcoats are amongst the fastest-rising product category. Page views for tailored waistcoats rose 33% over the past couple of weeks, while “tailored”, “vest” and “suit” are the most commonly used keywords when searching for one. The Row, Gabriela Hearst and Mango are amongst the top 5 most wanted brands over the past week.
Long tutu skirts: The fashion in Sex and the City reboot is inspiring shoppers once again. Shortly after Sarah Jessica Parker featured a long tutu skirt on her Instagram, online searches for similar pieces spiked 110%. Fashion lovers are looking for “long tutu skirts” and “tulle tutus” with P.A.R.O.S.H., Simone Rocha and Free People amongst the most popular brands.
Classic sneakers: Recently worn by Rihanna and A$AP Rocky, searches for Adidas’ Samba sneakers have jumped 63% in the past three weeks. The variations of the Samba sneakers that shoppers are mostly after include the Adidas x Wales Bonner as well as the Samba Super.
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