Telfar bags: Alexandria Ocasio-Cortez is this week’s most powerful influencer. Following her Instagram shout out to Telfar, searches for the brand spiked 163% week-on-week. Demand for Telfar shopping bags has since increased 270% compared to a week before.

Dynamite fashion: Following the release of BTS’ music video “Dynamite” searches for keywords such as “muted pastel” and “pastel” have increased collectively 53% week-on-week. Meanwhile, searches for Kangol hats have spiked 128% and demand for Gucci pieces has risen by 75% since last week.

Tie tops: Tie-detailed shirts and tops are getting particularly popular. This month, searches including the term “tie” increased 19% while page views for tie-front tops went up 13% month-on-month. Most searched for brands include Kenzo, Toteme, Munthe, Faithfull the brand and Cult Gaia.  

Knit polo shirts: As fall approaches, searches for knitted polo shirts are growing – they’re up 28% since the beginning of the month. Following black and white, most popular colors include red, green, pink, yellow and grey. 

Patchwork denim: Searches for patchwork style items have increased 11% month-by-month, with denim jackets being the most popular product category. Furthermore, searches for straight leg patchwork jeans are up 21% while searches for wide cut patchwork jeans are up 11%. Interest in co-ord sets is also growing. The most wanted brands for this denim style include Amiri, Polo Ralph Lauren, Junya Watanabe.