As Fall approaches Lyst has been monitoring the emerging trends that fashion lovers really want, comparing searches and sales of more than 27 million shoppers over the past three months. Here are the trends and items, as highlighted by our data, that everyone will be wearing this season.
LEATHER WEATHER
Leather: Searches for leather pieces are up 31% since the start of August. Pageviews for wide-leg leather trousers, in particular, are up 19% week-on-week. Meanwhile, the most wanted leather item are bermuda shorts – rising 50% month-on-month. Demand for mini leather dresses is also growing, with the Ganni button down mini dress being the top viewed product over the past week. Brands to watch: Bottega Veneta , Ganni , Nanushka, Saks Potts
Leather Coats: Searches for leather coats have increased by 20% over the last month, with the most-wanted brands being Burberry, Saks Potts, Mackage, Nicole Benisti and Stand Studio. Although the colours black, brown and blue remain the most searched, colourful leathers are increasing in demand as well – since July they’re up 18%. Brands to watch: Miu Miu , Burberry , Stand Studio
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TRENDS & STYLES
Fringed Details: Searches including the term “fringed” have increased 38% in the last month, with jackets, dresses and bags being the most wanted product categories. Demand for fringed leather jackets specifically went up 29% since the beginning of August. Black and brown are the most popular colors. Brands to watch: MSGM, Amiri , Khaite , Topshop , Ralph Lauren , The Kooples
Square Neck: Searches for tops including the term “square neck” have increased 47% since the beginning of the year and are still rising. Khaite’s long sleeve Maddy top is currently amongst the most wanted womenswear products, with page views going up 14% this month.
Statement Collars: “Peter Pan” collars are taking off again post-lockdown, as searches for “oversized collar” tops and dresses are rising: they are up 46% collectively over the past month. High collars are also trending: page views for “high collar tops” increased 11% over the past three months, with white being the most searched-for color. Brands to watch: Ganni , Miu Miu
Sweater Vests: Online searches for sweater vests have increased by 133% since the beginning of August, equally popular among men and women shoppers. Most wanted styles include Eytys’s logo sweater vest , Acne’s off-white vest and Maison Margiela’s cropped wool vest. Brands to watch: Eytys , Acne Studios , Maison Margiela , Raf Simons
Relaxed Tailoring: Terms such as “oversized” and “loose-fitting” are currently more widely used in searches. Demand for wide-leg trousers as well as slouchy tailored trousers is up collectively 43% this month. Brands to watch: Ganni , Khaite , Theory , Jacquemus , Asceno
SHOES & BAGS
Combat Boots: Throughout the past month, searches for combat and stomper boots have increased 69%. Demand for the style is increasing especially for men, where searches for the combat boots have increased by 99% in the last four weeks. Searches for women increased by 53% in the same period of time. Prada is by far the most-wanted brand for both men and women . Brands to watch: Prada , Dr. Martens , Frye , Steve Madden
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Ballerina Shoes: Interest for ballerina flats has been strong over the last three months, generating on average 10,000 searches every month. The most searched for style are rounded tip ballerinas however the most-wanted product currently is this Fendi’s mesh ballerina flats. Brands to watch: Valentino , Chanel , Pretty Ballerinas , Tory Burch , Ferragamo
Chunky Loafers: Searches for chunky loafers have increased 10% since July. The most-wanted style are Prada’s chunky sole logo loafers, for which searches have increased by 43% within the past two weeks. Demand for men’s chunky loafers has also increased by 11% since July. Currently, the most searched for men’s loafers are Dr. Marten’s brown chunky loafers . Brands to watch: ASOS , Prada , Monki , Dr. Martens
Chain Bags: Searches for chain bags increased 24% in July. “thick chain” and “chunky chain” have become breakout terms with searches spiking respectively 83% and 45% in the last month. Most wanted styles include JW Anderson’s Midi Achor Shoulder Bag , Charles Keith’s Handle Mini Bag , Marques Almeida’s Leather Chain Bag and Stella McCartney’s Rainbow Chain Bag.
XL Totes vs Mini Bags : Demand for “oversized” and “extra large” tote bags has increased by 33% since July. On the other hand, searches for mini bags are also trending, generating over 60,000 searches over the past month. In particular, searches for phone cases have spiked 31% month-on-month. Brands to watch: Chanel , Balenciaga , Longchamp , Maison Margiela , Jacquemus and Gucci .