Cycling: There have been more than 8000 searches for biker shorts over the past two weeks, making them the most wanted shorts after denim and bermuda. Globally, the most searched styles include: “cycling shorts with pockets”, “high waisted biker shorts” and “ribbed cycling shorts”.
Tennis: Searches for tennis-inspired outfits have risen since the beginning of June. From the start of the month, demand is up 33% for white pleated tennis skirts with Nike’s Court Victory Tennis Skirt being the most viewed style. Interest for tennis court shoes remains strong, increasing an additional 21% this week. Searches for visors have also increased by 32% since May. Most viewed brands include Dior, Gucci, Prada and Nike.
Gardening: This week shoppers in the US and the UK are turning to gardening-inspired outfits. Searches for straw hats went up 27% week-on-week while demand for bucket hats has increased 16% week-on-week. Searches for straw bags are also rising: currently up 12% month-on-month. Searches for dungarees have increased by 29% week-on-week. Shoppers are mainly looking for loose fit linen dungarees as well as short denim dungarees. Interest in dungaree dresses is also growing.
Pride Pride month continues to influence shoppers globally: searches that include the word “rainbow” increased 34% week-on-week. Over the past week, Crocs’ Platform Rainbow Clog has been the most viewed product under the rainbow colors category and is currently sold out. Other trending products include Converse’s Pride Chuck Taylor, Vans’ rainbow sole sneakers, Ganni’s rainbow jeans (on sale), Dr. Martens Pride patent boots and Teva’s Universal Pride sandals.
June Sales
Of the 8 million available products on Lyst over half of these are currently on sale, unlike anytime before, giving us unique insights into the brands and products that shoppers want right now.
The world’s hottest pieces on sale this week are:
& Other stories mini dress
Chloe crossbody bag
Burberry bucket bag
Balenciaga pouch
Bags have seen the greatest increase in searches since the sales began, spiking 128% in two weeks.
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