Maxi knit dresses: As dresses remain the second most wanted category (after sneakers), searches for ribbed knit maxi dresses continue to rise and are up 13% week-on-week. In terms of colors, nudes and earth tones are the most in demand. The most wanted maxi knit dresses this week include Cult Gaia’s Serita dress, Jacquemus’ La Robes Jacques striped dress (on sale) and Anna Quan’s Emory rib knit dress (sold out).
Ballet flats: Searches for ballet flats have seen a significant increase since the start of June and are currently up 24% week-on-week. Chanel’s classic ballet flats are the most wanted style over the past week while other popular brands include Tory Burch and Ferragamo. When it comes to the shape, square-toe ballet flats in particular are trending, having the highest rise in demand since the start of June (+50%).
Square neck: Fashion searches related to the keyword “square neck” have been growing consistently, up 61% month-on-month. Tops, dresses and swimwear are the most searched for product categories while the term “square neck puff sleeve” has been searched over 1000 times this month. Terms such as “square neck tank top” and “square neck smock dress” are on the rise as well.
Zebra print: Over the last three months searches for zebra print have increased 46% with a focus on ankle boots and trousers. Khaite’s and Marine Serre’s ankle boots are the most viewed items.
Safari jackets: Searches for safari jackets have spiked 85% week-on-week, with those that include belts receiving the most views. “Short sleeved” is the term most commonly used alongside these searches.

💥Hottest on Sale💥
With over half of the 8 million products available on Lyst currently on sale, we find ourselves in a sales period unlike any other, giving us unique insight into what shoppers want from the sales.

Here are the 5 most wanted cult items of the week:

The Bag
The Earrings
The Boots
The Dress
The Sneakers

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