Cult Gaia Serita Dress: Numerous models and influencers shared posts wearing Cult Gaia’s Serita dress in May, causing searches for the brand to spike 10% month-on-month. Over the past week, the Serita ribbed knit dress has been the most searched dress on Lyst, while searches for “Cult Gaia dresses” increased 41% week-on-week.
Pride Collections: Searches for “pride Converse” increased 45% in 24 hours following the brand’s 5th pride collection launch. Teva has also launched a rainbow-printed sandal for pride month and there has been a 17% rise in searches for “Teva sandals” week-on-week.
Cut Outs: Searches for cut-out tops are up 60% month-on-month. Demand for “one-shoulder” and “one-sleeve” tops have collectively increased by 29% over the past week. Most searched-for styles include ribbed, cut-out and ruffled, with white, black, beige and yellow being the most in-demand colours.
Men’s Nylon: Searches for men’s nylon shorts have increased by 83% since mid-May. The most wanted brands include Stone Island, Patagonia, Prada and Champion.
More chunky sandals: Demand for chunky sandals is on the rise – searches are up 66% since the beginning of May. While Birkenstock Arizona and Prada Nomad sandals have consistently shown a high volume of searches over the past month, other brands have seen a surge over the last week: Suicoke, The North Face and Dr Martens.
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