Pillow sandals: Pillow sandals are one of the hottest trends this season. Compared to the same time last year, searches for “puffy” and “pillow” sandals have increased by 129% in the past 3 weeks. The pieces that shoppers are saving this week are: STAUD’s rita sandals, Roam’s puffy sandals and Miu Miu’s puffy braided leather slides.
Croissant bags: Spotted in celebrities like Emily Ratajkowski and Irina Shayk, croissant-shaped bags are currently trending on Lyst, with the style set to become the hottest bag of the summer. Since the start of the year, searches for bags including the term “croissant” have grown 206% compared with the same period in 2020. Some of the most popular products in this shape are: Bottega Veneta’s shoulder pouch, Nanushka’s Anja, Lemaire’s croissant bag, and pieces by Louis Vuitton, and Fendi.
Halston: Since its launch on Netflix, almost 2 weeks ago, the powerful mini-series has sent fashion lovers searching on Lyst. We’ve seen a 550% spike in searches for Halston pieces and the brand’s dresses are the most wanted pieces. In the same timeframe, page views for halter neck dresses spiked 132% whilst searches for halter neck tops jumped 60%.
Retro tennis attire: Shoppers are getting physical. Compared to the same time last year, page views for tennis skirts have tripled in the past month. Following Kendall Jenner’s recent Instagram post wearing an Alo Yoga tennis skirt, searches for the brand’s skirts spiked 328% in 48hrs. Meanwhile, the release of the Casablanca x New Balance Red Monogram sneakers inspired shoppers to look for preppy tennis styles. Over the past few weeks, page views for silk polo shirts have increased 71% while searches for vintage “tennis club” logo sweatshirts have gone up 14%.
Anya Taylor-Joy at SNL: This weekend, Anya Taylor-Joy hosted Saturday Night Live and her outfits had an immediate impact on shoppers. Following 48hrs after the show, searches for Molly Goddard’s dresses spiked 67% whilst searches for Peter Do jumped 41%. A Brandon Maxwell leopard midi dress, which Taylor-Joy wore at the ending of the show, has also caused a 30% rise in searches for similar pieces on Lyst.
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