You shopped, we kept the receipts.

Give it up for Labubu. No one else drove as fast and as furiously through the zeitgeist as the sinister smiling bunny outfitted keychain. At one point, it felt like there was no corner of the internet, or real life for that matter, that Labubu’s hadn’t infiltrated. Labubu dubai chocolate matcha pilates rave anyone? No? Nevermind. The buzz around the glorified bag accessory had the fashion world in a frenzy and celebrities in a chokehold. Cher, David Beckham, Rihanna, Marc Jacobs, Lady Gaga to name a few. It seemed like overnight Labubu’s had graduated from fashionable fad to status symbol. Their claws now culture currency, you couldn’t get enough of them, with our data reporting a 625% increase in searches in May through June. Emerging bleary eyed on the other side of Labubu induced hysteria, and with infatuation dwindling, we’re now left wondering; what does a post-Labubu world obsess over next? Only time will tell. 

It’s no secret, the internet loves a debate. Simply cast your mind back to fashion fallouts of yore; the blue or gold dress, THOSE red Mschf boots, JW Anderson’s Pigeon bag? We digress. Coming up close in second to the desire to debate, is the sheer yearning for an ‘ugly shoe’ of the season. Ugly shoe girls rise up, we’re looking at you @oldloserinbrooklyn, it’s time to cast your ballot on The Row’s infamous flip-flops. De rigueur for the last 5 years, 2025 saw their status catapulted into the must-have-stratosphere thanks to A-list flip-flop fans such as Jennifer Lawrence and Zoe Kravitz. And here lies the debate; is it appropriate to spend $600 on a pair of flip-flops? Well, according to a large percentage of you, yes, yes it is. The Row’s Dune sandal saw an average growth of 130% in the first half of the year, with interest only rising with correlating temperatures.

The summer premiere of Jurassic World saw none other than People’s Sexiest Man Alive 2025 Jonathan Bailey boldly wearing a pair on the red carpet (immediately triggering a 240% flip flop search increase in June/July). With the sound of soles slapping the pavement living rent free in our heads, we wonder; to thong or not to thong, that is the question.

20 years after its cotillion-esque debut into society, Chloé’s Paddington bag is back on the scene. Seductive and chic as ever, this debut 2.0 had it-girls chomping at the bit to get their cashmere’d mitts on the curvaceous leather bag. Despite being elegantly adorned with its signature gold-hardware buckle, the Paddington follows in creative director Chemena Kamali’s ‘never precious objects’ ideology. A bag as content at 9am meetings as on the floor of a cocktail bar 10 hours later, spontaneous and ready for anything. And that’s exactly what’s made it the bag-du-jour for reigning it-girls, seen swinging on the arms of Rachel Sennott, Alexa Chung, Dua Lipa and Daisy Edgar-Jones. With its covetable fate sealed, there’s no wonder it saw 418% average growth since relaunch, with a 573% rise in September alone. Proving that a true it-bag is much more than arm candy, it’s fashion life support.

Another year, another impossibly slender sneaker. 2025 saw Prada’s ‘so flat it’s already collapsed’ sneaker, aptly named the Collapse, take the slim fit crown. We hear you, it was about time someone bumped the Adidas Samba off top spot. Passing the baton to Prada’s capable hands, the Collapse hit the track running this year with a 31% increase in search traffic. An elevated take on the slimline-sneaker trend, the re-nylon and suede design features an elasticated heel that quite literally collapses in, making the style more akin to a beloved ballet flat than track trainers. Attributing much of its viral hype to a certain it-boy, (Harry Styles) stepping out onto the streets of North London in those red micro-shorts and a mustard yellow pair of Collapse’s, the sleek sneaker had its cult crown fit firmly on. And no wonder, the luxury lightweight sneaker was practically streamlined for success.

Well, well, well. If it isn’t Miu Miu, the undefeated reigning champions of your attention span. For a third year running, Prada’s coquettish little sister line has claimed the top spot as Lyst’s top brand. Guys, really, you just can’t get enough, with our data revealing a 138% global increase in demand over the last three years. Infiltrating moodboards, social media style guides, red carpet reviews and more, in 2025 the brand was yet again on the tip of every digital tongue. Dominating The Lyst Index, our FYP, and in turn, our desire. Since Miuccia’s micro-skirt trend took hold of the industry’s hips in 2022, it just hasn’t let go, seeing Miu Miu fever only extend to the tips of our ballet flatted toes, bag charms and beyond.

The antidote to subdued quiet luxury trends that required us all to grow up and get serious, Miu Miu encouraged a girlish playfulness to getting dressed that we just couldn’t resist. From millennial shopper to gen-z consumer, the whimsical yet wearable quality of Miu Miu’s collections are tapped into a collective yearning for fun. Overaccessorizing, pattern clashing, texture layering. The Miu Miu girl is fresh, feminine, and above all unafraid to play. No wonder they’ve been cast as the leading label once again. But will the main character moment last another season? Tune back in this time next year to find out.

A notoriously cliquey industry, the fashion sphere enjoyed an influx of democracy in 2025 thanks to La Watch Party. The brainchild of Lyas, the French-Algerian content creator and fashion narrator, La Watchparty was born out of a simple desire; inclusion. When Lyas found himself inexplicably sans invite for the hottest show of the year (Jonathan Anderson’s menswear debut for Dior), he decided to take matters into his own hands. Arranging a public viewing of the hotly anticipated runway’s livestream in a Paris bar, and extending a come one come all invitation to his eager audience.

The reviews rolled in, La Watchparty was an instant success, with Anderson himself thanking Lyas with a bag from the collection. Within the month Lyas had taken La Watchparty to 3 cities, holding 11 viewing events, with 0 guestlists, 0 personal profit and 100% community prosperity. Fans queued around the block, fresh-faced fashion students found themselves rubbing shoulders with established journalists. La Watchparty had forged an accessible new democracy and the industry was taking note. Leading to brand partnership deals, adoring publicity and an ever growing fanbase, this surely is the beginning of a new realm. And Lyas is leading the charge.

Wake up babe, a new fashion influencer era just dropped. 2025 was the year of the vibe-analyst. With machine powered learning at the tips of our fingers, the democratisation of data has opened new realms of possibility for amateur fashion analysts. The previously elitist role has been subverted in the age of AI information, allowing anyone with a certain penchant for data decoding to trend forecast from their bedroom. And they’re not gate-keeping either. From Substack to TikTok, these deep dive divas (we’re looking at you @databutmakeitfashion, @styleanalytics, @aguspanzoni, @eugbrandstrat) are broadcasting en masse to their data hungry followers, rolling out their fiscal findings in chic, clickable, consumable content.

Amassing followings to rival some of the industry’s biggest influencers along the way, the popularity of the vibe-analysts lies in their data-driven authenticity. Their attractively packaged and easily digestible stats and facts marking a sharp change from the vacant ‘buy this because I said so’ status-quo of their predecessors. Acting as digital spirit guides, they’re helping their followers navigate the waters of who, what, and most importantly why to buy. As we’ve always known at Lyst, the real influence lies in the insights.

If the acronym TSITP means anything to you, then you’ll already know where we’re going with this. For those of you in the dark, let us clarify TSITP = The Summer I Turned Pretty, aka Amazon Prime’s teenage romance mega success series that’s had millennial and gen z women alike in an absolute chokehold. Its popularity transcending age groups like nothing before due to a certain ‘age of innocence’ escapism. The third season of the beach-side ménage à trois dropped in summer of this year amid a frenzied hype cycle, sparking a flurry of TikTok edits and heated online debates between Conrad vs Jeremiah fandom.

Unsurprisingly it wasn’t long before brands jumped on board the universal appeal of TSITP. Notably this summer’s Coach collab, seeing the brand roll out a collection inspired by the latest season of the show. Featuring a range of collectable bag charms and limited edition bag styles, like teenagers in heat TSITP obsessives were quick to lap it up. Opening the typically millennial centric Coach into a whole new market of aspirational gen z buyers and confirming the purchase power of ‘the moment’. Group trip to Cousins anyone? We’re flying Coach.

Waxed jackets, Adidas track sets, strappy silk slips, perfectly tousled hair and yesterday's eyeliner. Roll out the red, blue, and white carpet for the Br(it) crowd. Britpop’s sheer meteoric rise in popularity this year may or may not have a certain something to do with the 41 date sold out international tour of a popular dynamic duo. But who are we to say? What we do know is that August saw a 133% increase in the Britpop aesthetic, with search bars and shopping baskets echoing the trend cycle towards late nineties nostalgia. Chaotic and charming in equal measure, the sheer accessibility of the trend only stoked the fires of its popularity. Jumping on the relatability radar, in June the great British brand that is Burberry released a star studded UK festival themed campaign, nova-check muddy wellies and all. Patriotic or progressive, wherever you fall you can’t deny the appeal of cool Britannia. 

2025 was undoubtedly the year of the white wedding. From the lavish Lake Como nuptials of Becca Bloom and David Pownall to the maXXXimalist-core Venice takeover of Lauren Sanchez and Jeff Bezos. The I do’s were flying left, right and central altar. But one big name bride opted for a more stripped back, dare we say a … brattier approach. And what a sensation it was. The low-key east London ceremony between Charli XCX and The 1975’s George Daniel single handedly sparked an international flurry of wedding planners, frantically sweeping store shelves of Vogues, Miu-Miu sunglasses and silver filigree platters. Her Vivienne Westwood Nova Cora mini-dress, and Jimmy Choo slingbacks, delivering the effortlessly chic moment Carrie Bradshaw only wished she’d had (no bird head dress in sight thank god) and inciting a 12% rise in searches for the brand within the same month. In the age of the mega wedding, it goes to show that real romance and a DGAF attitude is enough to steal the show.

Unless you’ve spent 2025 in a deep dark cave, Pedro Pascal will need little introduction. The Chilean-American actor and internet appointed Daddy has had quite the year. With blockbuster releases of the Materialists, Fantastic Four and The Last of Us, seeing him schmooze red carpet after red carpet. Providing Pascal with plenty of opportunity to flex his playful, personable take on the frequently tedious world of menswear. From patterned Tom Ford shirts to spiked Jil Sander loafers, thigh high leather Saint Laurent boots and immaculate Dior tailoring.

This isn’t power dressing, this is aura dressing. The aura in question radiating right through phone screens and into your wardrobes. After causing a stir at the 2025 Emmy’s in a white double breasted suit, searches for Celine Homme saw a 23% rise. His guest appearance at the Evita premiere sparked a 21% increase in suits, and 11% for ‘quiet luxury’. It’s undeniable, Pedro Pascal’s aura is inspiring, intriguing, and infatuating. With the #pedropascal hashtag on TikTok garnering 761.2k mentions, it begs the question; do we want to be with him or simply be him? 

All hail Demna. The once heralded king of black and Balenciaga is conquering new territories in the luxurious land of Gucci. With the March announcement of his accession to the throne spiking a 106% increase in Gucci traffic, the data didn’t lie; the people were excited. And yet critics were sceptical, could he do it again? Following lofty expectations (we’re talking about the man responsible for taking Balenciaga from $400m to $3.2b in value) Demna’s Gucci didn’t disappoint. With commentators christening it the ‘Gucciest of Gucci’ (a technical term), no one could deny this was the sexiest Gucci had looked in a hot Tom Ford minute.

The late September launch of the ‘La Famiglia’ collection, coupled with a star studded short film shot in Milan, debuted with a social media approved ‘See Now Buy Now’ strategy. Thus allowing consumers immediate access to a limited number of coveted pieces in several international Gucci flagship stores. The digital sphere was ablaze with horsebits and monograms. The critics? Bent at the knee. Casting our eyes to the future fashion realm, we anticipate kingpin status for a certain Grace Wales Bonner, her accession to Hermes already spiking a 165% rise in searches for her eponymous brand. We can’t predict the future, but we can read the cards.

What do you get when you combine one ex-superstar-boyband turned pop icon and one Hollywood royalty nepo-baby it-girl? Answer: the cloutiest couple alive. Since news of their relationship broke headlines this summer, Harry Styles and Zoe Kravitz have been papped canoodling all over, from the streets of New York to cobbled squares in Rome, Paris and Ibiza, their love bubble tour has gone international and shows no sign of slowing down. Really, can you blame them? With enough individual clout to eclipse most celebs, their combined sartorial power is almost too much to fathom. And what power they’ve been teasing, with a grand total of 0 red carpet couple appearances, their choice to edge us with street style alone has got the industry in a tizz. Search histories hanging off every new paparazzi pic. Shortly after the pair were spotted toting New York’s Still Here denim, the brand saw a 14% rise in searches. Proving once again that clout does indeed convert.

It takes quite the performance to eclipse American football’s biggest night of the year. To the stage; Kendrik Lamar. Making history as the first solo rapper to headline a Superbowl half-time show, it wasn’t just his performance making headlines. The 20 time Grammy winner’s choice outfit lit up search bars around the world, with fingers furiously typing words they hadn’t brushed in nearly a quarter of a century. Flared jeans. Throwing it all the way back to the early 2000s, Lamar found himself branded as a silhouette iconoclast, having shunned classic cuts for the divisive flare. His sheer confidence was inspiring, sparking a colossal 2,368% rise in searches for the now iconic model. To date, we couldn’t tell you who won the Superbowl, but we can tell you the jeans were Celine.

Can a pair of jeans hold the string to unravel the reputation of one of Hollywood’s darlings? Let’s catch up; earlier this year brand American Eagle released a campaign featuring Euphoria star Sydney Sweeney titled ‘Sydney Sweeney has Great Jeans’. Sparking an explosive debate on the alleged pun between ‘jeans’ and ‘genes’, and the possible sugar coated promotion of eugenics by the blonde haired blue eyed white skinned Sweeney. The aftermath of digital discourse spread like an online wildfire. For months social media users, journalists, online commentators (even President Donald Trump) all weighed in on the controversy. Meanwhile, as the jeans vs genes debate raged on, American Eagle experienced a ‘horn effect’ (the wayward cousin of the halo effect) driving a 53% rise in traffic. Searches for straight leg jeans rose by 143%, low rise baggy jeans by 100%. Denim downfall or not, nothing piques internet interest like a whiff of controversy.