New Gen Prep with Tommy Hilfiger
New York State of Mind
Take one cultural main character, one iconic New York address, and a beloved All-American household name, and you get Tommy Hilfiger’s Fall 2026 campaign ‘Only In New York’. This season, we are invited to step into the shoes of Tommy himself and walk alongside football superstar Travis Kelce through the halls of The Plaza Hotel, which once played home to the eponymous designer.
Citing the hotel's architecture, craftsmanship, and beauty as a constant source of inspiration, Tommy Hilfiger returns to the iconic address with an equally iconic entourage in tow. Gigi Hadid, Peggy Gou, Blackpink’s JISOO, Travis Kelce, and more join forces to celebrate the bold, energetic confidence that comes with a New York state of mind. Collectively channelling the city's vanguard spirit, with a new-gen take on classic American prep.
New Gen Prep
Undoubtedly cemented in the canon of classic American prep, Tommy Hilfiger is synonymous with heritage style. This season, they look not to heritage past, but explore the future – with a reimagining of prep for the next generation. Updating Tommy icons through richer textures, refined craftsmanship, and a confident seasonal perspective.
Transitional Classic
Transitionality is at the forefront of Fall 26, with versatile pea coats, refined wool outerwear, and a reimagining of the iconic varsity jacket forming the collection's cornerstone. Designed with modern functionality in mind, Tommy Hilfiger Fall 2026 not only takes inspiration from the fast-paced rhythm of New York City, but comfortably keeps up with an ever-changing cultural and temperate landscape.
Fall's Enduring Hero
When it comes to seasonal joys, few pairings come close to the perfection of a crisp fall day and cosy cable-knit sweater. Worn with jeans for a casual classic look, or dressed up with an effortlessly chic day bag. Warm, comfortable, and full of character, the classic yet elevated cable is the enduring hero of autumn – and a beloved staple in any wardrobe.
