Volcom’s ‘brandifesto’ was to create a graphic, avant-garde lifestyle concept and a range of clothing that was designed to appeal to adrenaline junkies, art lovers and creatives alike. Founded in 1991 on a snowboarding trip by Richard Woolcott and Tucker Hall, Volcom was the first time a brand had ever combined skateboarding, surfing and snowboarding under one fashion roof. Today, Volcom is an ever evolving and growing collection of streetwear, ski and snowboard gear, surf kit and skateboard clothes that mixes fashion with function and adheres to Volcom’s fundamental philosophy: “Youth Against Establishment.