Tommy Hilfiger
The inadvertent market for the Hilfiger brand couldn’t have been more of a 180 twist perplexing many within the company, and still to this day. Tommy Hilfiger launched his brand in 1985 geared as the casual luxurious answer to Ralph Lauren for the preppy adolescents going away for the weekends in the Hamptons. But that target audience was never reached. Instead the market that embraced Tommy Hilfiger the most was the urban hip-hop street scene. Inside the men and women’s lifestyle collections you’ll find lots of soft bright colors based on conservative designs and styles. Forever iconic, the name and red white flag logo fuels both consumerism and design year after year. ▼
