Theory

Native New Yorker Andrew Rosen launched Theory in 1997 with a focus on creating contemporary casualwear with a distinct edge. The label combines well-tailored seperates with easy to wear party dresses for a perfectly rounded collection. September 2010 marked a turning point for Theory when Olivier Theyskens, former Nina Ricci designer, was appointed creative director. Theyskens plans to build upon the Theory mantra of creative clothes for everyday life that bridge the gap between designer occasion-wear and fast-fashion of the high street. Head to Theory for sharply cut, timeless designs that are perfect for all occasions.

Theory Rodolf Cf Borreal - Lyst
Theory
Rodolf Cf Borreal
$575
Theory Napala Short Sleeve Blouse - Lyst
Theory
Napala Short Sleeve Blouse
$225 $112
Theory Ilace Dress - Lyst
Theory
Ilace Dress
$190
Theory Pants Ibbey Urban - Lyst
Theory
Pants Ibbey Urban
$265
Theory Cuffed Shift Dress - Lyst
Theory
Cuffed Shift Dress
$458
Theory Lydan Dress - Lyst
Theory
Lydan Dress
$536
Theory Sylvain Sport Shirt Gray - Lyst
Theory
Sylvain Sport Shirt Gray
$194 $65
Theory Pants Louise Urban - Lyst
Theory
Pants Louise Urban
$275
Theory Rodolf Pa Jacket White - Lyst
Theory
Rodolf Pa Jacket White
$546 $184
Theory Back On Dress - Lyst
Theory
Back On Dress
$285