Franco Moschino has been long known in the fashion industry as whimsical creating theatrical collections solely for fun. He often used the runway and spotlight to promote social awareness for many causes such as AIDS and environmentalism. His humor poured into his sub-label Moschino Jeans created in 1986. The sub-label was designed for the youth, which has never wavered. It was renamed to the present Love Mochnio in 2008 that still produces hip and vibrant pieces for both men and women. The spirit of the late Moschino is still evident in the collection leaving the residue not to take things too seriously.