Lacoste

Founded in 1933 by tennis champion René “The Crocodile” Lacoste (his nickname inspiring the famous logo choice) the brand originally designed high-end pique polo shirts for the 30s it-crowd.The company merged with IZOD in the seventies, with the little croc reaching a peak of popularity in the eighties when it became de rigeur amongst the coolest teenagers. Still the ultimate in preppy chic today, the brand has incorporated a streetwise vibe into its designs under the direction of designer Christopher Lemaire: including acid-bright smart separates, sweet knitwear and of course, the traditional stylish sportswear look with which the brand established itself.

Lacoste Vneck Sweater - Lyst
Lacoste
Vneck Sweater
$157 $110 (30% off)
Lacoste Chine Check Poplin Mens Woven Shirt - Lyst
Lacoste
Chine Check Poplin Mens Woven Shirt
$150 $75 (50% off)
Lacoste Sherbrooke - Lyst
Lacoste
Sherbrooke
$183
Lacoste Blue Poplin Shirt - Lyst
Lacoste
Blue Poplin Shirt
$130
Lacoste Black Wool Coat - Lyst
Lacoste
Black Wool Coat
$588
Lacoste Black Weekend Bag - Lyst
Lacoste
Black Weekend Bag
$119
Lacoste White Stitch Polo - Lyst
Lacoste
White Stitch Polo
$152
Lacoste Navy Rucksack - Lyst
Lacoste
Navy Rucksack
$75