The German master of reinvention has been gestating in and out of the fashion arena since winning the coats category for aN International Wool Secretariat design competition in 1955. Lagerfeld has since designed for Chloe, Chanel, collaborated with H&M, Macys and started his own label in 1984. However, the master also wrote a book on dieting, lent his voice to Grand Theft Auto IV and sometimes goes behind the camera in photo shoots and commercials – not always of his own brands. Lagerfeld likes to keep himself active and busy in mixed media. His diversity transcends into his men’s and women’s collections. A wide variety of colors and designs beset his lifestyle collection, but each radiate with modern avant-garde attitude.