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The label became known for its easy elegance and minimalist designs like heavyweight coats and thick cashmere separates. His designs were worn by many jet set celebrities including Bianca Jagger and Jacqueline Kennedy, which greatly furthered his notoriety. In 2008 the brand was revitalized when London based designer Marios Schwab was appointed creative director. Schwab set out to retain the glamour and decadence of the seventies Halston style whilst making relevant for today.
Marios Schwab’s designs for Halston have maintained the unmistakable seventies allure of the brand whilst incorporating his own unique sense of effortless design. Recent collections have been mainly focused around feminine dresses including draped gowns and short jersey minis, all in disco bright jewel like colours reminiscent of the seventies disco scene.