Emilio Pucci

Italian politician Emilio Pucci launched his eponymous label in the fourties, He originally set out to revolutionize ski-wear and his sleek winter styles soon caught the attention of Harper’s Bazaar photographer Toni Frissell who greatly admired his innovative use of stretch fabrics. Soon the now iconic kaleidoscopic prints became the Pucci trademark, and now the label has expanded enormously, creating everything from swimwear to home decors.

In 2009 former Ungaro designer Peter Dundas took over as creative director, developing the bold Pucci style. He has reworked classic Pucci signatures such as floor length gowns and colourful party dresses by reinventing the prints using bleaching, tie-dye and batik techniques.

Emilio Pucci Belted Printed Dress - Lyst
Emilio Pucci
Belted Printed Dress
$1687
Emilio Pucci Psychedelic Print Dress - Lyst
Emilio Pucci
Psychedelic Print Dress
$1143
Emilio Pucci Lace Dress - Lyst
Emilio Pucci
Lace Dress
$2550
Emilio Pucci Grey Fade Oversize Square Sunglasses - Lyst
Emilio Pucci
Grey Fade Oversize Square Sunglasses
$275 $75 (70% off)
Emilio Pucci Down Jacket - Lyst
Emilio Pucci
Down Jacket
$1435
Emilio Pucci Digital Print Blouse - Lyst
Emilio Pucci
Digital Print Blouse
$1281
Emilio Pucci 34 Length Dress - Lyst
Emilio Pucci
34 Length Dress
$2128
Emilio Pucci Graphic Print Top - Lyst
Emilio Pucci
Graphic Print Top
$1209
Emilio Pucci Down Jacket - Lyst
Emilio Pucci
Down Jacket
$1145
Emilio Pucci Zipper Dress - Lyst
Emilio Pucci
Zipper Dress
$2695
Emilio Pucci Jacket Gilet Print - Lyst
Emilio Pucci
Jacket Gilet Print
$1079
Emilio Pucci Khiva Square Silk Scarf - Lyst
Emilio Pucci
Khiva Square Silk Scarf
$385
Emilio Pucci Silk Crepe De Chine Top - Lyst
Emilio Pucci
Silk Crepe De Chine Top
$990
Emilio Pucci Womens Square Black Sunglasses - Lyst
Emilio Pucci
Womens Square Black Sunglasses
$370 $75 (75% off)
Emilio Pucci Printed Ikat Scarf - Lyst
Emilio Pucci
Printed Ikat Scarf
$495