Customers have never stopped flocking to Rue Cambon in Paris after Gabrielle Chanel opened up her first store in 1910. Elegant mystique and feminine liberation were attributes present since the beginning and remain true inspirations today. The Chanel Suit, when invented in 1923, shocked the world with its ability to transcend women above the role constricting dresses and still generates buzz today. The 2.55 quilted handbag has become one of the company’s luxurious and glamorous staples. Meanwhile the allure of Chanel No. 5 has never lost its scent as it heads to 100 years of existence. The impact of Chanel pieces remains a source of pride as Gabrielle’s successors put a modern spin on classic tradition.