BCBGMAXAZRIA

In 1989 French fashion designer Max Azria launched BCBGMAXAZRIA short for ‘Bon Chic Bon Genre’ meaning ‘good style, good attitude.’ The brand based its collections around easy to wear separates which are designed to be mixed and matched to create diverse looks. The BCBG woman is youthful city girl who favours feminine clothes with an edgy touch. Slik party dresses, draped shirts and sheer chiffon skirts are all BCBG trademarks. Within recent years BCBG has launched a series of offshoot lines such as the casual BCBG Generation, the luxury Max Azria Collection and BCBGirls footwear; the brand has also acquired classic label Hervé Léger.

BCBGMAXAZRIA
$568 $341
BCBGMAXAZRIA
$399 $279
BCBGMAXAZRIA
$498 $249
BCBGMAXAZRIA
$798 $479
BCBGMAXAZRIA
$398 $239
BCBGMAXAZRIA
$198 $119
BCBGMAXAZRIA
$348 $209
BCBGMAXAZRIA
$528 $317
BCBGMAXAZRIA
$699 $489
BCBGMAXAZRIA
$448 $179
BCBGMAXAZRIA
$748 $449
BCBGMAXAZRIA
$758 $455
BCBGMAXAZRIA
$298 $179
BCBGMAXAZRIA
$298 $179
BCBGMAXAZRIA
$368 $221
BCBGMAXAZRIA
$528 $317
BCBGMAXAZRIA
$648 $389
BCBGMAXAZRIA
$898 $539
BCBGMAXAZRIA
$398 $239
BCBGMAXAZRIA
$428 $257
BCBGMAXAZRIA
$428 $257
BCBGMAXAZRIA
$548 $329
BCBGMAXAZRIA
$598 $359
BCBGMAXAZRIA
$748 $449
BCBGMAXAZRIA
$898 $539
BCBGMAXAZRIA
$428 $171
BCBGMAXAZRIA
$498 $199
BCBGMAXAZRIA
$368 $221
BCBGMAXAZRIA
$528 $317
BCBGMAXAZRIA
$448 $224
BCBGMAXAZRIA
$598 $359
BCBGMAXAZRIA
$648 $324
BCBGMAXAZRIA
$668 $334
BCBGMAXAZRIA
$398 $199
BCBGMAXAZRIA
$368 $221
BCBGMAXAZRIA
$568 $227
BCBGMAXAZRIA
$598 $359
BCBGMAXAZRIA
$498 $249
BCBGMAXAZRIA
$198
BCBGMAXAZRIA
$88
BCBGMAXAZRIA
$248