BCBGMAXAZRIA

In 1989 French fashion designer Max Azria launched BCBGMAXAZRIA short for ‘Bon Chic Bon Genre’ meaning ‘good style, good attitude.’ The brand based its collections around easy to wear separates which are designed to be mixed and matched to create diverse looks. The BCBG woman is youthful city girl who favours feminine clothes with an edgy touch. Slik party dresses, draped shirts and sheer chiffon skirts are all BCBG trademarks. Within recent years BCBG has launched a series of offshoot lines such as the casual BCBG Generation, the luxury Max Azria Collection and BCBGirls footwear; the brand has also acquired classic label Hervé Léger.

BCBGMAXAZRIA Sydney Vneck Dress - Lyst
BCBGMAXAZRIA
Sydney Vneck Dress
$398 $161 (55% off)
BCBGMAXAZRIA Jaycee Pointelle Raglan Pullover - Lyst
BCBGMAXAZRIA
Jaycee Pointelle Raglan Pullover
$228 $86 (60% off)
BCBGMAXAZRIA Oneshoulder Mini Dress - Lyst
BCBGMAXAZRIA
Oneshoulder Mini Dress
$298
BCBGMAXAZRIA Illusioninset Dress - Lyst
BCBGMAXAZRIA
Illusioninset Dress
$248
BCBGMAXAZRIA Laceinsert Peplum Gown - Lyst
BCBGMAXAZRIA
Laceinsert Peplum Gown
$468
BCBGMAXAZRIA Jaklyn Wrap Front Blouse - Lyst
BCBGMAXAZRIA
Jaklyn Wrap Front Blouse
$158
BCBGMAXAZRIA Mara Cutoutback Pintuckpaneled Tulle Gown - Lyst
BCBGMAXAZRIA
Mara Cutoutback Pintuckpaneled Tulle Gown
$350 $62 (80% off)
BCBGMAXAZRIA Lane Contrasthem Top - Lyst
BCBGMAXAZRIA
Lane Contrasthem Top
$88 $70 (20% off)
BCBGMAXAZRIA Ruffle Sleeve Shift Dress - Lyst
BCBGMAXAZRIA
Ruffle Sleeve Shift Dress
$298
BCBGMAXAZRIA Inessa Printed Ruffled Caftan Dress - Lyst
BCBGMAXAZRIA
Inessa Printed Ruffled Caftan Dress
$268 $134 (50% off)
BCBGMAXAZRIA Sleeveless Peplum Dress - Lyst
BCBGMAXAZRIA
Sleeveless Peplum Dress
$369 $151 (55% off)
BCBGMAXAZRIA Bcbg Max Azria Dress Simone Sheath - Lyst
BCBGMAXAZRIA
Bcbg Max Azria Dress Simone Sheath
$268 $134 (50% off)
BCBGMAXAZRIA Deanna Heeled Sandals - Lyst
BCBGMAXAZRIA
Deanna Heeled Sandals
$275
BCBGMAXAZRIA Durres - Lyst
BCBGMAXAZRIA
Durres
$325 $228 (25% off)
BCBGMAXAZRIA Minna Cage Clutch - Lyst
BCBGMAXAZRIA
Minna Cage Clutch
$128
BCBGMAXAZRIA Grayce Pencil Skirt - Lyst
BCBGMAXAZRIA
Grayce Pencil Skirt
$198
BCBGMAXAZRIA Doris Sleeveless Wrap Top - Lyst
BCBGMAXAZRIA
Doris Sleeveless Wrap Top
$158
BCBGMAXAZRIA Doris Sleeveless Wrap Top - Lyst
BCBGMAXAZRIA
Doris Sleeveless Wrap Top
$158