BCBGMAXAZRIA

In 1989 French fashion designer Max Azria launched BCBGMAXAZRIA short for ‘Bon Chic Bon Genre’ meaning ‘good style, good attitude.’ The brand based its collections around easy to wear separates which are designed to be mixed and matched to create diverse looks. The BCBG woman is youthful city girl who favours feminine clothes with an edgy touch. Slik party dresses, draped shirts and sheer chiffon skirts are all BCBG trademarks. Within recent years BCBG has launched a series of offshoot lines such as the casual BCBG Generation, the luxury Max Azria Collection and BCBGirls footwear; the brand has also acquired classic label Hervé Léger.

BCBGMAXAZRIA Deanna Heeled Sandals - Lyst
BCBGMAXAZRIA
Deanna Heeled Sandals
$275
BCBGMAXAZRIA Durres - Lyst
BCBGMAXAZRIA
Durres
$325 $228
BCBGMAXAZRIA Minna Cage Clutch - Lyst
BCBGMAXAZRIA
Minna Cage Clutch
$128
BCBGMAXAZRIA Grayce Pencil Skirt - Lyst
BCBGMAXAZRIA
Grayce Pencil Skirt
$198
BCBGMAXAZRIA Doris Sleeveless Wrap Top - Lyst
BCBGMAXAZRIA
Doris Sleeveless Wrap Top
$158
BCBGMAXAZRIA Doris Sleeveless Wrap Top - Lyst
BCBGMAXAZRIA
Doris Sleeveless Wrap Top
$158
BCBGMAXAZRIA Ariana Glass Clutch Bag - Lyst
BCBGMAXAZRIA
Ariana Glass Clutch Bag
$228
BCBGMAXAZRIA Lucy Perforated Skirt - Lyst
BCBGMAXAZRIA
Lucy Perforated Skirt
$178 $104
BCBGMAXAZRIA Printed Straightleg Pants - Lyst
BCBGMAXAZRIA
Printed Straightleg Pants
$198 $104
BCBGMAXAZRIA Ariana Rock Crystal Clutch - Lyst
BCBGMAXAZRIA
Ariana Rock Crystal Clutch
$228
BCBGMAXAZRIA Faceted Collar Necklace - Lyst
BCBGMAXAZRIA
Faceted Collar Necklace
$58
BCBGMAXAZRIA Finn Romper - Lyst
BCBGMAXAZRIA
Finn Romper
$228
BCBGMAXAZRIA Lexxi Romper - Lyst
BCBGMAXAZRIA
Lexxi Romper
$338
BCBGMAXAZRIA Astera Jacquard Skirt - Lyst
BCBGMAXAZRIA
Astera Jacquard Skirt
$228
BCBGMAXAZRIA Laceprint Peplum Top - Lyst
BCBGMAXAZRIA
Laceprint Peplum Top
$198 $60
BCBGMAXAZRIA Owl Plush Sweater - Lyst
BCBGMAXAZRIA
Owl Plush Sweater
$229 $69
BCBGMAXAZRIA Noemi Embroidered Lace Top - Lyst
BCBGMAXAZRIA
Noemi Embroidered Lace Top
$157 $47
BCBGMAXAZRIA Adin Baseball Jacket - Lyst
BCBGMAXAZRIA
Adin Baseball Jacket
$367 $111
BCBGMAXAZRIA Contrast Leather Moto Jacket - Lyst
BCBGMAXAZRIA
Contrast Leather Moto Jacket
$997 $302
BCBGMAXAZRIA Shortsleeve Ponte Shift Dress - Lyst
BCBGMAXAZRIA
Shortsleeve Ponte Shift Dress
$228 $119
BCBGMAXAZRIA Laceprint Peplum Top - Lyst
BCBGMAXAZRIA
Laceprint Peplum Top
$198 $60
BCBGMAXAZRIA Multi Teardrop Necklace - Lyst
BCBGMAXAZRIA
Multi Teardrop Necklace
$138
BCBGMAXAZRIA Multi Teardrop Earring - Lyst
BCBGMAXAZRIA
Multi Teardrop Earring
$38
BCBGMAXAZRIA Multi Color Floral Earring - Lyst
BCBGMAXAZRIA
Multi Color Floral Earring
$28
BCBGMAXAZRIA Lloyd Leather Jacket - Lyst
BCBGMAXAZRIA
Lloyd Leather Jacket
$248