BCBGMAXAZRIA

In 1989 French fashion designer Max Azria launched BCBGMAXAZRIA short for ‘Bon Chic Bon Genre’ meaning ‘good style, good attitude.’ The brand based its collections around easy to wear separates which are designed to be mixed and matched to create diverse looks. The BCBG woman is youthful city girl who favours feminine clothes with an edgy touch. Slik party dresses, draped shirts and sheer chiffon skirts are all BCBG trademarks. Within recent years BCBG has launched a series of offshoot lines such as the casual BCBG Generation, the luxury Max Azria Collection and BCBGirls footwear; the brand has also acquired classic label Hervé Léger.

BCBGMAXAZRIA
$78
BCBGMAXAZRIA
$248
BCBGMAXAZRIA
$268
BCBGMAXAZRIA
$198 $99
BCBGMAXAZRIA
$158
BCBGMAXAZRIA
$78
BCBGMAXAZRIA
$34
BCBGMAXAZRIA
$99
BCBGMAXAZRIA
$99
BCBGMAXAZRIA
$498
BCBGMAXAZRIA
$48
BCBGMAXAZRIA
$68
BCBGMAXAZRIA
$68
BCBGMAXAZRIA
$38
BCBGMAXAZRIA
$48
BCBGMAXAZRIA
$78
BCBGMAXAZRIA
$368
BCBGMAXAZRIA
$118
BCBGMAXAZRIA
$118
BCBGMAXAZRIA
$138
BCBGMAXAZRIA
$158
BCBGMAXAZRIA
$198
BCBGMAXAZRIA
$228
BCBGMAXAZRIA
$198
BCBGMAXAZRIA
$225
BCBGMAXAZRIA
$325
BCBGMAXAZRIA
$325
BCBGMAXAZRIA
$399 $279
BCBGMAXAZRIA
$499 $349
BCBGMAXAZRIA
$449 $314
BCBGMAXAZRIA
$429 $300