BCBGMAXAZRIA

In 1989 French fashion designer Max Azria launched BCBGMAXAZRIA short for ‘Bon Chic Bon Genre’ meaning ‘good style, good attitude.’ The brand based its collections around easy to wear separates which are designed to be mixed and matched to create diverse looks. The BCBG woman is youthful city girl who favours feminine clothes with an edgy touch. Slik party dresses, draped shirts and sheer chiffon skirts are all BCBG trademarks. Within recent years BCBG has launched a series of offshoot lines such as the casual BCBG Generation, the luxury Max Azria Collection and BCBGirls footwear; the brand has also acquired classic label Hervé Léger.

BCBGMAXAZRIA Kimie Top - Lyst
BCBGMAXAZRIA
Kimie Top
$138
BCBGMAXAZRIA Fiona Pullover - Lyst
BCBGMAXAZRIA
Fiona Pullover
$198
BCBGMAXAZRIA Taylon Wrap Skirt - Lyst
BCBGMAXAZRIA
Taylon Wrap Skirt
$178
BCBGMAXAZRIA Wesley Skinny Pants - Lyst
BCBGMAXAZRIA
Wesley Skinny Pants
$158
BCBGMAXAZRIA Cocktail Sleeveless Twotiered Dress - Lyst
BCBGMAXAZRIA
Cocktail Sleeveless Twotiered Dress
$280 $140 (50% off)
BCBGMAXAZRIA Geometricprint Slinky Jersey Maxi Dress - Lyst
BCBGMAXAZRIA
Geometricprint Slinky Jersey Maxi Dress
$78 $51 (35% off)
BCBGMAXAZRIA Gathered Cocktail Dress - Lyst
BCBGMAXAZRIA
Gathered Cocktail Dress
$198
BCBGMAXAZRIA Printz - Lyst
BCBGMAXAZRIA
Printz
$275
BCBGMAXAZRIA Brea Tank - Lyst
BCBGMAXAZRIA
Brea Tank
$158
BCBGMAXAZRIA Colorblock Shortsleeve Dress - Lyst
BCBGMAXAZRIA
Colorblock Shortsleeve Dress
$129 $84 (35% off)
BCBGMAXAZRIA Bethany Colorblock Gown - Lyst
BCBGMAXAZRIA
Bethany Colorblock Gown
$548
BCBGMAXAZRIA Leger Pencil Skirt - Lyst
BCBGMAXAZRIA
Leger Pencil Skirt
$178
BCBGMAXAZRIA Long Sleeve Striped Dress - Lyst
BCBGMAXAZRIA
Long Sleeve Striped Dress
$118
BCBGMAXAZRIA Printz - Lyst
BCBGMAXAZRIA
Printz
$275
BCBGMAXAZRIA Printz - Lyst
BCBGMAXAZRIA
Printz
$275
BCBGMAXAZRIA Nikole Bodycon Dress - Lyst
BCBGMAXAZRIA
Nikole Bodycon Dress
$248
BCBGMAXAZRIA Crystal Embellished Leopard Print Shift Dress - Lyst
BCBGMAXAZRIA
Crystal Embellished Leopard Print Shift Dress
$324 $162 (50% off)
BCBGMAXAZRIA Anyika Long Sleeve Dress - Lyst
BCBGMAXAZRIA
Anyika Long Sleeve Dress
$178
BCBGMAXAZRIA Jaqueline Dress Black - Lyst
BCBGMAXAZRIA
Jaqueline Dress Black
$548
BCBGMAXAZRIA Jinny - Lyst
BCBGMAXAZRIA
Jinny
$250
BCBGMAXAZRIA Adele Wrap Dress Ctk67b02 - Lyst
BCBGMAXAZRIA
Adele Wrap Dress Ctk67b02
$198
BCBGMAXAZRIA Leger Pencil Skirt  - Lyst
BCBGMAXAZRIA
Leger Pencil Skirt
$178
BCBGMAXAZRIA Leger Pencil Skirt - Lyst
BCBGMAXAZRIA
Leger Pencil Skirt
$178
BCBGMAXAZRIA Dimitri Fur Jacket - Lyst
BCBGMAXAZRIA
Dimitri Fur Jacket
$398