BCBGMAXAZRIA

In 1989 French fashion designer Max Azria launched BCBGMAXAZRIA short for ‘Bon Chic Bon Genre’ meaning ‘good style, good attitude.’ The brand based its collections around easy to wear separates which are designed to be mixed and matched to create diverse looks. The BCBG woman is youthful city girl who favours feminine clothes with an edgy touch. Slik party dresses, draped shirts and sheer chiffon skirts are all BCBG trademarks. Within recent years BCBG has launched a series of offshoot lines such as the casual BCBG Generation, the luxury Max Azria Collection and BCBGirls footwear; the brand has also acquired classic label Hervé Léger.

BCBGMAXAZRIA Jaqueline Dress Black - Lyst
BCBGMAXAZRIA
Jaqueline Dress Black
$548
BCBGMAXAZRIA Polaris Crocembossed Anklestrap Sandal - Lyst
BCBGMAXAZRIA
Polaris Crocembossed Anklestrap Sandal
$250 (Free Shipping)
BCBGMAXAZRIA Elena Bodycon Dress - Lyst
BCBGMAXAZRIA
Elena Bodycon Dress
$298
BCBGMAXAZRIA Nikole Bodycon Dress - Lyst
BCBGMAXAZRIA
Nikole Bodycon Dress
$248
BCBGMAXAZRIA Anyika Long Sleeve Dress - Lyst
BCBGMAXAZRIA
Anyika Long Sleeve Dress
$178
BCBGMAXAZRIA Brea Tank - Lyst
BCBGMAXAZRIA
Brea Tank
$158
BCBGMAXAZRIA Kerra Dress - Lyst
BCBGMAXAZRIA
Kerra Dress
$178 $91 (45% off)
BCBGMAXAZRIA Abree Blazer - Lyst
BCBGMAXAZRIA
Abree Blazer
$298
BCBGMAXAZRIA Long Sleeve Striped Dress - Lyst
BCBGMAXAZRIA
Long Sleeve Striped Dress
$118
BCBGMAXAZRIA Wrap Front Short Jumpsuit - Lyst
BCBGMAXAZRIA
Wrap Front Short Jumpsuit
$168 $60 (60% off)
BCBGMAXAZRIA Leather Fur Moto Jacket - Lyst
BCBGMAXAZRIA
Leather Fur Moto Jacket
$750 $375 (50% off + Free shipping)
BCBGMAXAZRIA Jeanna Dress - Lyst
BCBGMAXAZRIA
Jeanna Dress
$118
BCBGMAXAZRIA Padma Knit Fit Flare Dress - Lyst
BCBGMAXAZRIA
Padma Knit Fit Flare Dress
$298 (Free Shipping)
BCBGMAXAZRIA Tanya Stretch Lace Dress - Lyst
BCBGMAXAZRIA
Tanya Stretch Lace Dress
$198
BCBGMAXAZRIA Scarlet Peplum Top - Lyst
BCBGMAXAZRIA
Scarlet Peplum Top
$158
BCBGMAXAZRIA Shelbi Cowl Back Dress - Lyst
BCBGMAXAZRIA
Shelbi Cowl Back Dress
$158
BCBGMAXAZRIA Doublev Ruched Sheath Dress - Lyst
BCBGMAXAZRIA
Doublev Ruched Sheath Dress
$248 $119 (50% off)
BCBGMAXAZRIA Cutoutfront Fauxwrap Dress - Lyst
BCBGMAXAZRIA
Cutoutfront Fauxwrap Dress
$298 (Free Shipping)
BCBGMAXAZRIA Vaness Pleated Oneshoulder Dress - Lyst
BCBGMAXAZRIA
Vaness Pleated Oneshoulder Dress
$298 (Free Shipping)