BCBGMAXAZRIA

In 1989 French fashion designer Max Azria launched BCBGMAXAZRIA short for ‘Bon Chic Bon Genre’ meaning ‘good style, good attitude.’ The brand based its collections around easy to wear separates which are designed to be mixed and matched to create diverse looks. The BCBG woman is youthful city girl who favours feminine clothes with an edgy touch. Slik party dresses, draped shirts and sheer chiffon skirts are all BCBG trademarks. Within recent years BCBG has launched a series of offshoot lines such as the casual BCBG Generation, the luxury Max Azria Collection and BCBGirls footwear; the brand has also acquired classic label Hervé Léger.

BCBGMAXAZRIA Marcelle Contrasttrim Tuxedo Jacket - Lyst
BCBGMAXAZRIA
Marcelle Contrasttrim Tuxedo Jacket
$298 $234 (20% off)
BCBGMAXAZRIA Salma Highlow Lace Dress - Lyst
BCBGMAXAZRIA
Salma Highlow Lace Dress
$598 $209 (65% off)
BCBGMAXAZRIA Acrobat Metallic Heels - Lyst
BCBGMAXAZRIA
Acrobat Metallic Heels
$225
BCBGMAXAZRIA Acrobat Metallic Heels - Lyst
BCBGMAXAZRIA
Acrobat Metallic Heels
$225
BCBGMAXAZRIA Dag Heels - Lyst
BCBGMAXAZRIA
Dag Heels
$275
BCBGMAXAZRIA Lidelle Wedges - Lyst
BCBGMAXAZRIA
Lidelle Wedges
$295
BCBGMAXAZRIA Harlow Sleeveless Knit Top - Lyst
BCBGMAXAZRIA
Harlow Sleeveless Knit Top
$88
BCBGMAXAZRIA Tiffanie Knit City Dress - Lyst
BCBGMAXAZRIA
Tiffanie Knit City Dress
$178
BCBGMAXAZRIA Vicktoria Lace Peplum Top - Lyst
BCBGMAXAZRIA
Vicktoria Lace Peplum Top
$138
BCBGMAXAZRIA Ellan Ruffle Sleeveless Top - Lyst
BCBGMAXAZRIA
Ellan Ruffle Sleeveless Top
$138
BCBGMAXAZRIA Ellan Ruffle Sleeveless Top - Lyst
BCBGMAXAZRIA
Ellan Ruffle Sleeveless Top
$138
BCBGMAXAZRIA Boe Motorcycle Jacket - Lyst
BCBGMAXAZRIA
Boe Motorcycle Jacket
$268
BCBGMAXAZRIA Karlie Jacquard Aline Skirt - Lyst
BCBGMAXAZRIA
Karlie Jacquard Aline Skirt
$178
BCBGMAXAZRIA Leona Lace Dress - Lyst
BCBGMAXAZRIA
Leona Lace Dress
$178
BCBGMAXAZRIA Sabrinna Strapless Dress - Lyst
BCBGMAXAZRIA
Sabrinna Strapless Dress
$378
BCBGMAXAZRIA Printed Ruched Tunic - Lyst
BCBGMAXAZRIA
Printed Ruched Tunic
$138 $63 (50% off)
BCBGMAXAZRIA Raina Studded Side Leather Tote Bag - Lyst
BCBGMAXAZRIA
Raina Studded Side Leather Tote Bag
$255 $153 (40% off)
BCBGMAXAZRIA Boe Moto Zipfront Jacket - Lyst
BCBGMAXAZRIA
Boe Moto Zipfront Jacket
$267 $166 (35% off)
BCBGMAXAZRIA Raina Studded Foldover Clutch Bag - Lyst
BCBGMAXAZRIA
Raina Studded Foldover Clutch Bag
$170 $134 (20% off)
BCBGMAXAZRIA Stefanie Bodycon Sleeveless Dress - Lyst
BCBGMAXAZRIA
Stefanie Bodycon Sleeveless Dress
$338 $210 (35% off)
BCBGMAXAZRIA Faye Knit Flouncehem Dress - Lyst
BCBGMAXAZRIA
Faye Knit Flouncehem Dress
$367 $228 (35% off)
BCBGMAXAZRIA Rumor Printed Draped Sleeveless Top - Lyst
BCBGMAXAZRIA
Rumor Printed Draped Sleeveless Top
$98 $61 (35% off)
BCBGMAXAZRIA Mason Fulllength Jersey Leggings - Lyst
BCBGMAXAZRIA
Mason Fulllength Jersey Leggings
$127 $79 (35% off)
BCBGMAXAZRIA Braided Fauxleather Belt - Lyst
BCBGMAXAZRIA
Braided Fauxleather Belt
$58 $46 (20% off)
BCBGMAXAZRIA Grayce Slit Skirt Black - Lyst
BCBGMAXAZRIA
Grayce Slit Skirt Black
$198
BCBGMAXAZRIA Golden Pyramid Elastic Belt - Lyst
BCBGMAXAZRIA
Golden Pyramid Elastic Belt
$77 $48 (35% off)
BCBGMAXAZRIA Angledpocket 2tone Wristlet Clutch Bag - Lyst
BCBGMAXAZRIA
Angledpocket 2tone Wristlet Clutch Bag
$148 $92 (35% off)