Gap has totally refined its modern American style with its sister brand Banana Republic. First launched in 1978, the coolly-nonchalant range blends easy-to-wear pieces with novel textures to exemplify a luxury feel. Premium fabrics reign supreme throughout each collection, with elegant officewear, printed dresses and chic tailoring remaining signatures.
More recently, designer collaborations with the likes of Roland Mouret have earned the contemporary brand serious style points. What began as a safari outfitter in San Francisco has fast become a relevant, trend-savvy identity that continues to bring a fresh twist on classic apparel.