Alternative Apparel Store
A fashion brand with a focus on lifestyle and fabric innovation, Alternative Apparel creates casual basics with a laid back aesthetic. Designed in Los Angeles, the brand is synonymous with a comfortable and innately cool appeal, where each simplistic staple is finished with one of a kind washes and hand designed details. Using sustainable fabrics, eco dyes and washes, Alternative Apparel creates comfortable, contemporary basics for a sustainable future, that hope to inspire others to make a difference in what they wear and how they live.
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