Lifestyle brand Yosuzi takes its inspiration from South America and the myths and stories that surround the native tribes. The brand has become well known for its distinctive 'Woma' hats, which have been woven by local craftsmen from the native tribes of the Guajira desert and adapted from traditional designs for the needs of the contemporary accessories fan. The hats are constructed from 100 percent Iraka Palm Straw and each one bears a striking pattern 'they are a thoroughly individual style statement that comes from a tradition many centuries old. Each hat takes around eight hours to create and the patterns are intended to represent the spiritual wisdom of Yosuzi's ancestors.
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